Seasonal Projection at Downtown OWA
For the resort's annual Christmas Tree Lighting Ceremony, we projection-mapped three surfaces along the pedestrian street: two painted murals and a clock tower. The show ran every night from November through February.
Downtown OWA is an open-air entertainment district on the Gulf Coast: a pedestrian street of restaurants, shops and live venues, with a 36-foot Christmas tree and fireworks every night. For the 2025 holiday season, OWA Parks & Resort wanted something that would outlast the tree lighting and get guests walking the full length of Downtown after dark.
The challenge
We had ten days from go-ahead to opening night.
The Tree Lighting Ceremony, with fireworks, live performances and thousands of guests, was fixed for November 22, 2025. The projection had to be designed, produced, installed and running by then.
OWA's team made that possible. They cleared access, worked around park operations and made decisions the same day we asked for them.
Ten days, three surfaces, one opening night.
The experience
Each of the three surfaces had its own piece, and guests met them in order as they walked through.
- The Heart of Downtown: a painted mural near the center of the park. We animated the animals already in the artwork and cycled the scene through spring, summer, autumn and winter, on a wall guests had walked past hundreds of times.
- Sweet Tooth Candy Store: the mural on the side of OWA's candy shop got the same seasonal treatment, with its painted characters animated in time with the music.
- The Clock Tower: at the exit of Downtown, Christmas visuals and a closing message: Thanks for coming to OWA.
The result
The projection was planned as a temporary, seasonal installation.
After watching guests stop, film it on their phones and walk the full route from mural to mural to clock tower, OWA Parks & Resort bought the projection hardware. It is being converted into a permanent installation for the summer 2026 season, so the projection runs year-round.
OWA bought the hardware and kept it.
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